She might be tiny, but her voice, especially at such an early hour, is not.
“Mommy! Can you spell DOUGH-DOUGH SIGWA on my Ken-dal?” she yell-asks with just a bit of budding Southern accent in her adorably electric, and often ear-splitting, 4-year-old voice.
“Dough-Dough Sigwa” is actually JoJo Siwa and if you haven’t been introduced to this piece of saccharine sweet, ultra bright, hyper AF pop culture money machine, let me introduce you.
JoJo Siwa is a 15-year-old dancer, actress, singer, and Youtuber who started on the Lifetime show Dance Moms (not as a mom, but as a kid, duh) and then branched out to create her own brand. That brand now includes a personal vlog, a clothing and bedding line, and a singing and acting career. Her Youtube channel is her go to HQ where she shares her everyday life blogs about her love for her family, her touring schedule, and her obsession with crazy hair accessories. It’s also where she releases her music videos. And that’s what lead to her to being introduced to our house. Because apparently, her songs complete are bangers for the 15 and under crowd.
The one that gets the most play our house is the song “Boomerang”. It gets played multiple times a day. MULTIPLE TIMES A DAY.
The lyrics are uplifting, positive, and talk about persevering no matter what hardships happen. It’s about not caring what people say about you and living your truth. It’s about always coming back no matter what life throws at you and never letting anything get you down. It’s a true hype anthem and really is a good song that breeds positivity and self-love power.
And it really is fun to see a 4-year-old rock out to.
But in all honesty, I really, really, dislike that fucking song.
It’s so bubble gum sugary pop that I’m pretty sure my ears are getting cavities every time I hear it. While the message is exactly what I feel little (and big!) girls and boys should be hearing, my inner music lover is kind of grossed out by the mass-produced auto tuned side of it.
I won’t lie. I’m no music saint. I’m not one of those hipsters that likes to tell you that I only listened to it before everyone else started liking it but hate it now and can also detail how your favorite band sold out. I’ve listened to my fair share of shit music too. But this stuff makes me feel the same way Britney and N’Sync did when they first came out. Like it’s catchy, I get it, but so is the fucking flu.
But that’s the point for things targeted to the under 15 demographic, isn’t it ? It’s all about this shiny new thing and how fast you can get these young people to fall in love with it. As someone who is way older than anyone in that bracket, all of it sounds like hogwash to me.
But me not liking it, doesn’t mean I can’t respect it.
My daughter digs this stuff. And I’m sure thousands of other people’s daughters dig it too. JoJo Siwa has 9 million subscribers. That’s 9 MILLION!! And she has a Nickelodeon deal and a tour that is coming near my house in June. ( I will not be telling the young JoJo fan in my house though because tickets start at $121 and gods have mercy, that seems like the most expensive hell I can think of.) So either she or someone who is in charge of her team has some serious hustle. And on top of all that, her music and videos promote positivity. There’s no hate mixed in there. It’s uplifting, believing in yourself, straight up power. And that’s what the younger generation needs. Hell, that’s what we all need.
We all have to find places and things to recharge and uplift ourselves. I reread Witch by Lisa Lister, carry around rocks, and listen to 90s grunge when I’m feeling drained. (Note to self: Put on In Utero and read that book again, you’re still running low). My husband likes to go to the range and fire off some rounds. We all need these things that give us our center and bring us to our happiness. And if for my little miss that’s singing and dancing along with this brightly colored decked out 15-year-old wholesome pop star, then so be it. I can put my taste in music and aesthetics aside and just let the kid have fun.
Let’s pull a page out of Marie Kondo’s book on this one.
Hold this music in your hand.
Was it meant for you?
Then let it go back to who it was and let it bring joy.
It’s not your’s to shit on openly so keep your mouth shut.
I will not destroy the happiness of another just because I don’t dig it. It is not some weird power trip for me to flex my better taste muscles on those who like things I do not. It’s not about what I like. It’s about what brings joy to others. I am not a slayer of joy, and you shouldn’t be either.
There are sometimes that keeping your opinions to yourself pays off. This is the lesson all these annoying things our children love can teach us. This is the lesson we should willingly be able to learn from them. They are often as much as our teachers as we are theirs. This is one of those times.
So Little Miss is going to keep her JoJo fandom strong. Every day, just like she sings in her song, JoJo is going to come back like a boomerang, and I’ll get to hear it again and again and again. And it will irk me. And I could put on headphones and listen to a million other things. But then, I might miss getting to hear my Little Miss learning how to sing and dance along to a song that makes her heart light up. And that brings me joy.
So I think I’ll keep that.